Reasons to Rebrand Fleet Graphics
When it comes to rebranding, many businesses forget about their fleet graphics. Wraps are one of the most effective ways to continuously promote your business, so you should always make sure you are keeping them up to date. Of course, it always depends on your business or marketing plans, but we will give you a few tips on when you should consider rebranding your fleet.
Your business has evolved
When you have effectively made changes to your business or marketing approach, it’s always a good idea to update your wraps to make sure they coincide with your vision. A vehicle that does not match what the business stands for can potentially send mixed messages. For example, if your company was originally targeting housewives but decided they wanted to expand their audiences to include other types of families, it wouldn’t make sense for your car branding to be centralized on just housewives.
New Things Coming
If you have a new line of products you want to promote or maybe your products have changed entirely. This is a great chance to update your wraps in order to promote these new items. We see businesses constantly creating updates to their social media campaigns and TV advertisements, but rarely to vehicle wraps.
Setting Yourself Apart
Let’s say that you live in an area where there are many competitors to your business, you want to make sure that your vehicle wraps stand out apart from the rest. Creating an effective design which we talked about in a previous post, can help distinguish you from others. You want to make sure your color scheme and graphics are vastly different, but still, make sense for the type of business you run.
Wear and Tear
On average, car wraps last from 2-5 years, so if it’s been a while since you wrapped it, chances are it will need a little TLC. Once the graphics start fading, the wrap will not be as successful. Think about it as if you were the customer of your own brand. If seeing these faded and outdated graphics, would you be proud to be one of their customers?
It can be difficult to know when it’s time to rebrand, but we know that after reading through this article, you should have a better idea! ALTIUS Graphics specializes and an array of fleet wraps, customized for your brand or business. Contact us at altiusgraphics.com or call (832) 500-5160 to get a quote today.