So you have successfully drawn your customers inside your business, what now? While outdoor signage aims to draw customers to you, indoor signage keeps them at your business. The goal of indoor signage is to inform your customer of all the products or services you provide.
There are 3 major types of indoor signage:
- Lobby
- Wayfinder
- Graphics
Lobby
Usually seen in the reception area of businesses, lobby signs are used to welcome guests and reinforce your branding. This is often done by displaying a logo at the entrance of an establishment. By greeting customers with a logo, they will be re-exposed to your branding and your business will appear more professional.
Wayfinder
Wayfinder signs direct people from location to location. Most often seen in retail and grocery stores, they point customers to what they are looking for. According to ADA, Businesses are required to accommodate people with disabilities. Establishments have to meet ADA standards in their signage design and placement. By not utilizing ADA standards, your business would be excluding 12.1% of the American population (Adata, 2017).
Graphics
Graphics include floor wraps and wall murals used to strengthen your brand. They can be used in designs that will convey your business’s products or services.
An example of this is how Eight Turn Crepes uses a wall wrap to encourage customers to take pictures and share their experience at the restaurant.
Conclusion
From Lobby, Wayfinder, and Graphics, indoor signage informs your customers of the products or services you offer.
Establish your business as a professional in the industry today. At ALTIUS Graphics, we print and install high-quality customized signage and vinyl graphics. Our team will provide you with a service that aims to strengthen your brand and accommodate people with disabilities. Visit us at altiusgraphics.com or call (832)500-5160 to get a quote today!
