Looking to improve how your business looks and functions on the inside? Indoor signs for business are the easiest way to do it.
They help customers feel welcome, guide people where they need to go, and make your brand impossible to ignore.
In this guide, you’ll learn:
- The types of custom indoor signs that work best for businesses, offices, retail stores, hospitals, and more
- Where to place each indoor business sign for maximum impact
- How to Avoid Common Mistakes with Indoor Business Signs
Whether you’re opening a new business or updating your current space, this guide will help you pick the right indoor signs for business.
Let’s get started and find the best signs for your business
Table of Contents
Common Types of Indoor Signs for Business (And What They Do)
Lobby Signs
Lobby signs are the signs placed in the lobby or entrance area of the building. They are the first thing people see and remember. Place your logo behind the front desk to reinforce your brand identity and enhance the visitor’s experience.
Directional Signs
Directional Signs, also called wayfinding signs, help people to the right place without needing to ask for help. Arrows, directions, and floor signs work best.
Office Door Signs
Office door signs are signs placed on or near office doors to make them easy to find. So use clear fonts and consistent placement to create a positive impression.
ADA Signs
ADA Signs are signs used in public and commercial buildings to be accessible for individuals with disabilities. These signs consist of Braille, tactile letters, and high-contrast colors.
Safety Signs
Safety signs are special signs designed to show important information like fire exits, fire extinguishers, and restricted areas. These signs should be easy to see and understand, as they help to prevent accidents and injuries.
Wall Graphics
Wall graphics are large decorative images, logos, quotes, designs, or text-branded visuals applied to the empty walls. These are made from fabric-like vinyl to share your story or boost morale.
How to Choose the Right Indoor Signs for Business
There are several questions to be asked to choose the right indoor signs. We will suggest starting with one question:
What do you want the sign to do?
- Inform customers with key details
- Direct people through your space
- Promote your brand visually
Secondly, think about how the sign will be seen:
- Up close or from across the room?
- In a bright, modern space or a warm, rustic one?
Next, match your materials to your environment.
- Brushed metal looks sharp in corporate offices.
- Wood fits better in boutique or rustic settings.
Lastly, keep it readable.
- Use high contrast.
- Choose the right size and font.
- Make sure it stands out without being loud.
The right sign doesn’t just work, it fits.
Branding Through Indoor Signs
Your indoor signs should do more than guide; they should show your brand.
We should use your logo, colors, and tagline consistently. Always stick to the same fonts and design style across all your signs, which builds recognition and trust.
Want to make a bigger impact? Murals and wall graphics can show your company’s story, values, or mission, right where customers and employees see it every day.
Strong branding makes people feel connected. It sticks in the right place.
Where to Place Indoor Signs for Business
Great indoor signage helps to make your entire business work better. It shares important info, builds brand recognition, and helps people feel confident as they move through your business.
Here’s the list of where to place key signs:
Reception Area
The reception area is the first place customers see when they enter your building. It plays an important role in making the first impression of your business. It is important to welcome guests with a bold, branded logo sign behind the front desk.
Hallways
Hallways are the walkways connecting the rooms of the building. So add directional signs or wayfinding signs with arrows to guide visitors without confusion.
Rooms and Doors
Rooms and doors are equally important. It helps to label offices, meeting rooms, and other key areas to know information quickly and easily.
Elevators and Stairs
Elevators and stairs are key for safe movement, accessibility, and helping people navigate throughout the building. Signs placed here will display floor numbers and directional arrows to share emergency information during fires.
Restrooms and Exits
Restrooms and exits are areas, especially in public and commercial buildings, such as facilities and emergency exits. Signage in such places should ensure that they are easily identifiable with clear symbols and text.
The goal? Make every part of your space easy to navigate, safe to use, and true to your brand.
Custom Indoor Signs For Every Industry
Every industry has unique signage needs. These differences help to create signs that truly support your business goals.
Retail: These promotional signs capture attention and draw people into the store. It helps customers navigate with clear department labels and drive sales through eye-catching offers.
Offices: This signage helps to identify rooms in the office. It helps visitors find their way with clear floor directories. The prominent logo displays reinforce brand identity. It creates a consistent visual presence throughout the space.
Healthcare: The signage used in Healthcare and hospital facilities makes navigation easy and reduces stress for patients and visitors. It should meet ADA compliance and ensure accessibility. It should support patient safety by providing clear, readable information throughout the space.
Education: School and University with room numbering helps everyone find their way quickly. This signage minimizes confusion and helps to move smoothly within the campus.
Common Mistakes to Avoid with Indoor Signs
Signage is a must for every business. However, many companies make common, avoidable mistakes that lead to a poor impression. Here are five common indoor signage mistakes:
- Text Too small to be Visible: A sign with text too small to read or colors that blend with the background. The visitors find it difficult to read your sign. These signs are not serving their purpose effectively.
- Poor contrast: A sign with dark text on a dark background makes your message invisible. So use contrasting colors for better readability.
- Inconsistent branding: Signs with mismatched colors, fonts, or styles do not align with your brand’s aesthetic. It can create confusion and diminish your brand identity.
- Ignoring ADA requirements: Signs that don’t meet ADA-compliant and local codes (if any) can lead to legal problems. This also helps individuals miss the important information.
How Much Do Indoor Signs Cost?
The average cost of an indoor sign for business can vary between $20 and $50, while larger wall signs or murals can range from $300 to over $1,000. However, these signs can cost higher depending on the materials used, size, and customized design.
There are a number of facts that affect the final price of the business signs. These include:
- Material: Higher quality material will cost more and will last for years. Some materials, like acrylic, metal, wood, and Rowmark®, come with varying price points.
- Size: Large-sized signs cost more than small ones
- Customization: A sign with unique shapes, colors, or graphics will cost more than a normal sign with a simple design.
Tips: Installation Costs: The cost of installing the signs depends on several factors. These need to be considered while determining the final cost.
Indoor Signs Maintenance Tips
All signs require regular cleaning to keep them fresh and eye-catching. Proper cleaning and periodical inspection can increase the lifespan of your signage. Here are some maintenance tips to follow.
- Clean frequently. To prevent dirt accumulation, regularly dust and wipe indoor signage with a soft cloth.
- Replace signs. It is important to replace or repair any damaged or faded signs to maintain a polished appearance.
- Update signage. It is important to maintain consistency. When your branding changes, such as with a new logo or color scheme, the signs need to be updated.
Periodically cleaning the signs can leave a lasting and impressive impact on everyone who sees them.
Final Thoughts
These indoor signs serve a purpose beyond simply labeling. Depending on your needs and requirements, you can choose the best indoor signs that fit your business.
Remember, it is important to select the right indoor signs. If you’re still on the edge, check out our articles on types of indoor signage for business and the significance of indoor signage for business.
At ALTIUS, we specialize in indoor sign creation, upkeep, repairs, and installation. We deliver signage that keeps your business looking professional.
We can give you the best interior signage for business across the country. You can reach us by contacting us or filling out our contact form to learn more. Get started today!
Indoor Signs For Business FAQs
Q1. Why are indoor signs important for businesses?
Indoor signs help customers navigate your space, build brand recognition, communicate important information, and create a more professional and welcoming environment.
Q2. What are the most common types of indoor business signs?
The most common types include lobby signs, directional signs, office door signs, ADA signs, wall graphics, and safety signs.
Q3. How do I choose the right indoor sign for my business?
Start by identifying the sign’s purpose—inform, direct, or promote—then match the size, material, and design to your space and brand style.
Q4. Do indoor signs need to follow ADA guidelines?
Yes, if the sign identifies a permanent room or function, it must include tactile letters, Braille, and high-contrast colors to meet ADA compliance.
Q5. How much does an indoor sign for business cost?
Costs vary by material, size, and customization. Basic signs may start at $20, while custom lobby signs can exceed $500 or more.
