You may have noticed several vans with wrappings covering the entire vehicle or just certain sections. These are van wraps, which are similar to standard car wraps except that they are mostly used on commercial vans. They are a one-of-a-kind approach to capturing attention quickly and effectively.
The more professional your wraps appear, the more likely they are to attract customers and investors to your company. This is because your vehicles are a reflection of your business, so how well your van wraps are done will determine whether people talk positively or negatively about your company.
Why do you need van wraps
You should not wrap your company van simply because it is a common practice. While popularity is a good indicator that wrapping your van is a good idea, there are a plethora of other reasons to have your van professionally wrapped.
Wraps improve the appearance of your company vans, especially if you own or plan to buy a fleet. The best marketing advice for businesses is to keep your advertising materials consistent with your company branding. If you have a color scheme for your storefront signs and window decals, use the same colors for your vehicle wraps.
Another reason to wrap your vans is to make them more visible on the road. Having identifiable company vehicles provides additional advertising, and you can place your contact information on the wrap so potential customers can contact you directly. Furthermore, even if vehicle theft is not a major concern for you, having a custom wrap will deter thieves from stealing your vans.
Wraps Drive Traffic To Your Business
Company vans are usually always on the move. A delivery van in Texas, for example, may transport goods from Houston to Dallas. A wise business owner will cover the van with wraps to serve as an advertisement for the services the company provides.
These wraps also include contact information, which interested parties can use to contact the company, making this advertising strategy extremely versatile.
Increase In Business
Investing in a professional van wrap is beneficial to your company. People are more likely to look up your company when they see your company vans, especially if your company name and contact information are clearly visible on your van wrap. Including your website URL and social media handles on the wrap, in addition to your phone number, can increase visits to your sites and generate more business.
Improves Brand Recall
High-quality van wraps can increase conscious brand awareness and with a high exposure of impressions per year, your vehicle wrap is sure to improve brand recall. People are more likely to choose your company if they can recall your name and recognize your company vans.
Cost Savings
Advertising a business on platforms like television and radio has become prohibitively expensive. In fact, the cost per impression (CPI) for using van wraps is less than that of billboards and radio ads.
They Have a Long Lifespan
These wraps have a lifespan of up to six years. However, some factors influence this timeline, such as:
• The material used
• The installer’s professionalism
• How you care for the wraps
As a result, make sure you hire a professional who works with long-lasting materials like vinyl films. There are also warranties available, so any problems with your van wrap can be fixed even after several years.
Furthermore, the wraps protect the paint on your vans from damage such as scratches or direct sunlight exposure.
Wrapping Artwork
Wrapping your van in vinyl allows for endless creative designs and artwork because it is simple to cut to the desired shape. Furthermore, there are numerous color options available to create an appealing look that reflects your company’s theme.
All you have to do is be specific when describing your needs and include any artwork you want, and the professionals will do the rest.
Check out our vehicle wrap design checklist to help you create your custom van wrap.
