Channel letter signs are eye-catching and professional, which is why many store owners choose them. You can see channel letter signs used by national brands and chains because they’re an effective component of a brand awareness program. This is why channel letter signage is a common choice for grocery stores, restaurants, and retailers seeking to enhance brand recognition. Channel letter signs have “stopping power,” which is what most clients want. If your client’s business is located on a busy street or in a popular shopping center, they’ll want to stand out from the crowd. Give them the benefit of a sign that attracts thousands of more impressions.